Tuesday 21 September 2010

Shutter Island Poster Analysis

Shutter Island
This poster gives a rather peculiar vibe than most other posters. This is mainly due to the fact that the focus is not central and there are multiple focal points. Such as Leonardo Decaprios’ face being faded to black around the edges with a lit match near his face which gives us the feeling that there are going to be a lot of dark scenes where light will be scarce. Where the smoke from the match stick rises a tag line is revealed ‘Someone is missing’ which is very affective as it causes curiosity upon the audience; for instance ‘who is missing?, what is he going to do about it? Why is he looking for this person?’ and when all these questions rush into your head from simply taking three seconds to glance at a poster and read three words, this means that it was composed extremely well.
If you pay close attention to the somewhat island you will notice that it is not one clear picture, it is a photo montage, which is where several pictures of a location are taken and are then placed next to each other as micro’s in order to make a macro image.
What stands out most is the title itself, the main character also gets a big print and is clear, they are sat right in the centre of the poster to prevent any confusion. The title and the date are both in dark red as these are the two most important factors that the viewer’s eye must be caught on.
The fact that his face is pointing one direction and his eyes in another shows us that there are unidentified occurrences going on around him that we do not yet know of and neither may he.
The fact that there appears to be storm brewing at the same time doesn’t exactly scream pleasant thoughts and events which is why this clearly visible. This leaves an everlasting thought surrounding the viewer and that is ‘This looks good’.



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